
What should a brand do when a shopper abandons their cart but the brand still wants the sale? The top thing is to send the customer an email with a discount concerning the Nunchuck Video-Game-Controller Remote Nintendo Wii for 5-Colors in the cart. The second most effective thing is to send an email without a lower price. That raises the question of how flexible do you want to be about your price? How important is it to obtain price integrity and will buyers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key technique questions. So often it is tempting to do what you have to do to have the next sale but sometimes that comes at the expense of future growth..
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